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WEBBER MARKETING ANNOUNCES ALL-NEW “NATIONAL BATTLE OF THE BANDS SALUTE TO HBCU MARCHING BANDS FILM”
NEW HBCU DOCUMENTARY FILM: “NATIONAL BATTLE OF THE BANDS: A SALUTE TO THE BATTLE”
NBOTB ANNOUNCES PARTNERSHIP WITH JPMORGAN CHASE TO FURTHER EFFORTS FOR ECONOMIC INCLUSION

Experiential Marketing: Crafting Unforgettable Connections

At Webber, we create immersive events and experiences that forge deep connections between brands and consumers. Through turnkey solutions, we curate interactions that engage and leave lasting impressions.

Webber Owned and Operated Properties

National Battle of the Bands: A Showcase of Talent and Heritage
  • Mission: To spotlight Historically Black Colleges and Universities (HBCUs) and their pivotal role in nurturing musicians and future leaders.
  • Impact: Attracted over 45,000 fans in 2023, supported by alumni, students, and attendees nationwide. Over eight years, we’ve contributed more than $1.3 million in scholarships to HBCUs.
  • Highlights:
    • Generated $20 million in economic impact for Houston and Harris County.
    • Over 45,000 attendees, with 16,000+ at ancillary events.
    • Provided 6,000 tickets to minority students in Houston-area high schools.
    • Featured 2,200+ band members, seven Greek organizations, and over 35 HBCUs.
    • The largest African American event in Texas, donating $370,000+ in scholarships in 2023 alone.
    • Achieved 2,100+ radio/TV spots and live mentions across nine markets.

Webber Activation Events

  • Pepsi Zero Sugar TAILGATE TOUR: Since 2021, we’ve managed an engaging tailgate experience featuring national artists and live pre-game broadcasts, showcasing how branded partners can enhance a vibrant lifestyle.
  • Webber eSports Activation: Pioneering HBCU partnerships to boost brand presence in STEM departments, including the first SWAC eSports tournament in spring 2021, awarding $3,000 in STEM scholarships.

Webber HBCU Family

As the official marketing agency for the Southwestern Athletic Conference (SWAC), we’re proud to support a network that spans twelve schools across six states. The SWAC, a beacon of academic and athletic excellence, boasts over 70,000 students and 1 million alumni and has led the NCAA Division I FCS in average football home attendance for 44 of the past 45 years.

Strategic Partnerships and Activations

Webber Marketing excels in activating targeted programs with global brands, focused on long-term growth and integrity. Our portfolio includes successful collaborations with:
  • Ford Truck Tour and HBCU Community Challenge
  • Cracker Barrel Tailgate and DEI Recruitment Tour
  • McDonald’s Carolina Panthers Tailgate & Uber Eats Program
  • Walmart Tour
  • Starry Sampling Tour
  • Dare to Be You Dinner Series
  • PGA Content Tour

Building Partnerships, Creating Experiences

Our goal at Webber is to build meaningful partnerships through insightful analysis and thoughtful marketing strategies. We’re dedicated to creating experiences that resonate, engage, and ultimately build stronger brand-consumer relationships.
  • At Webber, we create turnkey events and build in-person experiences that curate deep brand/consumer relationships.


  • Webber Owned and Operated Properties
  • National Battle of the Bands
        • The National Battle of the Bands mission is to enhance the exposure of Historically Black Colleges and Universities (HBCUs) and the roles they play in educating aspiring musicians and developing our future leaders. The National Battle of the Bands attracted more than 45,000 fans in 2023 with the support of alumni, students and attendees near and far. Over the   last eight years we have given back more than $1,300,000 in scholarships to the participating Historically Black Colleges and Universities.
          • Generated $20 Million in economic impact for Houston and Harris County
          • 45,000+ people in attendance and 16,000+ that attended ancillary events
          • 6,000 tickets provided to minority area Houston high school students 
          • Over 2,200 band members, 7 Greek Organizations for the Step Show and more than 35 HBCU’s at the college fair
          • Largest African American event in the state of Texas and donated more than $370,000 in scholarships in 2023
          • Over 2,100 radio/TV spots & live mentions in 9 markets to promote the event: Houston, Dallas, Charlotte, Nashville, New Orleans, Birmingham, Greensboro, NC, Daytona Beach, & Jackson, MS
  • Webber Activations Events
        • Pepsi Zero Sugar TAILGATE TOUR
          • Since 2021, Webber Marketing has managed the Pepsi Zero Sugar tailgate program.  Fans, consumers and alumni participated in a tailgate experience with national artist, live pre-game broadcast with Jay and Tiffany from ESPN and additional activities that showed how branded partners can complement a fun and active lifestyle. 
  • Webber eSports Activation
        • Webber Marketing has leveraged our HBCU partnerships to gain favorable brand growth with HBCU STEM departments tied into establishing eSports curriculum and gaming events on campus. Webber Marketing produced the first SWAC eSports gaming tournament during spring of 2021 and winners received $3,000 in STEM scholarship money.
  • Webber HBCU Family
    • Southwestern Athletic Conference
      • Webber Marketing is the official marketing agency of record for the prestigious Southwestern Athletic Conference (SWAC). With twelve schools across the southwest in six states (AL, AR, FL, LA, MS, TX), Headquartered in Birmingham, Alabama, the SWAC is a Division I-AA member of the National Collegiate Athletic Association (NCAA). 
      • SWAC has 70,000 plus College Students, more than 1 million Alumni and the SWAC has led NCAA Division I Football Championship Subdivision (FCS) in Average Football Home Attendance 44 out the past 45 years with more than 728,523 fans during the last football season.


  • Webber Marketing has a proven record with activating and executing targeted programs with global brands. Our aim is to build partnerships by providing business solutions based on sound analysis, thoughtful marketing strategies, mutual goals, long term growth and a healthy foundation of integrity with programs such as:
    • Ford Truck Tour and HBCU 
    • Community Challenge
    • Cracker Barrel Tailgate and 
    • DEI Recruitment Tour
    • McDonald’s Carolina Panthers Tailgate & Uber Eats Program
    • Walmart Tour
    • Starry Sampling Tour
    • Dare to Be You Dinner Series
    • PGA Content Tour